Driving success on mobile

With visits and revenue from mobile devices growing rapidly over recent years, it was crucial for Golfposer that we delivered an optimised mobile user experience. Not only was it important to capitalise on this growing segment of mobile users, it was also also imperative that the responsive site be built with Google in mind, to protect their relatively healthy visibility in search.

  • 64%

    increase in mobile conversion rate

  • 102%

    growth in mobile revenue

  • 23%

    uplift in mobile traffic from organic search

A feature-rich, integrated brand platform

We created a responsive Magento site tailored to suit the needs of all users across all devices. We built the site with multi-currency functionality to facilitate international sales. The site leans heavily on the draw of well-known brands in order to attract and convert brand-loyal golfing enthusiasts.

Golfposer run an aggressive paid media strategy. They also pick up a lot of new customers through ancillary sales platforms such as Amazon. We utilised extensions to integrate the site with Amazon and Google Shopping to centralise stock management and to simplify back-office admin.

Aside from mobile-friendliness, contemporary coding standards and other best practices, we also put measures in place to maximise the SEO benefits from Golf Poser’s evolving content strategy. They were rapidly moving towards a “publisher brand” marketing model, releasing high-quality editorial content on a regular basis. To make this transition as smooth as possible we repositioned their blog as an online magazine, or ‘eMag’. The functionality for this was built on WordPress and integrated into the Magento platform.

Conversion rate optimisation

We included advanced site search, Facebook login functionality and a streamlined one page checkout process. We also added the ability to buy and use gift vouchers. To increase average order values we included automatic related products, a bespoke outfit builder tool and a “buy the look” feature allowing people to replicate the trends and fashions worn by professional golfers both on and off the course. To solidify a community, we included Feefo reviews, a discussion forum and a loyalty scheme.

Typography and UI

Golf Poser is one of the best sites I’ve seen that represents our brand.

European Marketing Director, Nike

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