Improving visibility and conversion in a saturated, competitive market
Competing against household name brands in a saturated market, Deploy were tasked with positioning Top Furniture as a leading online retailer of oak furniture. We are achieving this goal through a combination of services including strategic direction, Magento support, UX and SEO. Today the website has overtaken many well-known brands in Google results for key category searches and it continues to rise. We have scaled, supported and developed the website to create a feature-rich, fully-optimised user experience, resulting in improved engagement and conversion once users are on the site.
increase in conversion rate
increase in organic visibility
increase in value per session
Tailored user journeys and personal customer service
Users on the Top Furniture website enjoy tailored experiences based on their omnichannel behaviours and previous transactions. Tailored page layouts, targeted product promotion, live chat prompts and intelligent search come together in an optimised manner to create a powerfully personalised experience.
Seamlessly optimised across platforms
Our experience with brands marketing for considered purchases told us that furniture-buyers would most likely browse for inspiration on mobile devices but would purchase on desktop. The data backed up our instincts. Facilitating this complex, cross-device journey has been a crucial driver in the website's success.