UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.
User Experience (UX)
What is User Experience?
The aim of optimising User Experience (UX) is to place your users at the centre of any design considerations, giving them the best, most fluid experience possible. This is done by making sure your users can find what they want, can engage with your content and can interact easily.
Using our knowledge of UX, we can identify potential issues that would prevent or hinder your users from completing their task on your site. By implementing changes to your site based on data-driven insight and our vast experience, you can expect to see better performance, increased conversations and improved user satisfaction.
Better UX could lead to an increase in leads, purchases, loyalty, information requests and completed tasks. Better UX could speed up transactions, lessen the load of support cases and solve user frustrations.
In short, better UX builds brands.
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Putting your users and their needs at the centre of every design project is our priority. The User Centred Design (UCD) process gives us the ability to provide your users with their desired result as quickly and effectively as possible.
Our Core Services
Used in collaboration, our services are a formidable combination, capable of generating exceptional results. On their own, they fall into the following categories: