Latest Insights
Expert insights on Magento development, eCommerce optimisation, and digital marketing strategies.
Hyvä Theme goes open-source: why the Magento ecosystem wins
The Hyvä Theme is now free and open-source under OSL3 + AFL3 licenses. From November 10, 2025, this game-changing Magento frontend will be freely available via GitHub and Composer.
Why Content Matters More Than Ever in the Age of AI
From ChatGPT to Google's SGE, AI is reshaping how customers discover brands. Learn how to optimise your Magento or Adobe Commerce store with AI-friendly content strategies including blogs, schema, video, and structured data that machines can actually understand.
Magentos Latest Security & Feature Updates (2.4.8-p3, 2.4.7-p8, 2.4.6-p13, 2.4.5-p15)
Magento's October 2025 security patches address critical vulnerabilities including SessionReaper (CVE-2025-54236) and multiple XSS exploits. Learn what's fixed in 2.4.8-p3, 2.4.7-p8, 2.4.6-p13, and 2.4.5-p15 - and why you need to patch now.
How to Encourage Your Existing Customers to Use Your B2B Ecommerce Store
The challenge for B2B companies isn't just getting new customers - it's persuading existing ones to use your online store. Discover practical strategies to shift customer behaviour from phone and email ordering to self-service ecommerce, creating efficiency gains for both your business and your customers.
How to Build a Winning Black Friday Email Flow in Klaviyo
Black Friday success isn't about sending more emails - it's about sending the right ones at the right time. Learn how to build high-converting automated email flows in Klaviyo that welcome subscribers, recover abandoned carts and drive urgency throughout your Black Friday campaign.
Instant Checkout & Product Feed with ChatGPT: What Magento Merchants Should Know (Without Panicking)
OpenAI just rolled out Agentic Checkout and Product Feed for ChatGPT. Learn what this means for Magento merchants, how conversational commerce works, and why you remain in control of your transactions.
Latest Security patch for Magento: CVE-2025-54236
Adobe has released an emergency patch for a critical Magento vulnerability (CVE-2025-54236) that could lead to account takeover and remote code execution. If you are running Magento 2.4.4-2.4.7, patch immediately.
Why we’re excited about Hyvä Commerce
Hyvä Commerce bundles theme, checkout, CMS, and admin improvements into one subscription platform. It delivers faster workflows, better performance, and more merchant autonomy.
Agency Relationships - Is it time for a change?
Agency Relationships There are so many elements that contribute to running a great eCommerce store. One thing that can be absolutely pivotal is the support you receive from your agency.
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