AI Strategy

    AI Readiness & Strategy

    Assess your organisation's AI readiness and develop a strategic roadmap for successful AI transformation in your eCommerce business.

    Strategic Planning
    Clear Roadmaps

    AI Readiness Services

    Comprehensive assessment and strategic planning for your AI journey

    AI Readiness Assessment

    Comprehensive evaluation of your organisation's readiness to adopt and benefit from AI technologies.

    • Technology stack analysis
    • Data infrastructure review
    • Team capability assessment

    For example: Can AI tools access your product data? Is your customer information structured correctly? Does your platform support the right integrations?

    AI Implementation Roadmap

    Strategic planning that outlines your path from current state to AI-powered commerce.

    • Phased implementation plan
    • Priority use case identification
    • Timeline and milestones

    For example: Start with AI product descriptions in Q1, move to personalised emails in Q2, then tackle chatbot support in Q3.

    ROI Modelling & Planning

    Build business cases with clear ROI projections for AI initiatives.

    • Cost-benefit analysis
    • Investment planning
    • Success metrics definition

    For example: If AI copywriting saves 20 hours/week at £25/hr, the £200/month tool pays for itself 6x over.

    Change Management Strategy

    Prepare your organisation for AI adoption with structured change management.

    • Stakeholder alignment
    • Training programmes
    • Communication planning

    For example: Getting your copywriters comfortable with AI as a drafting assistant, not a replacement.

    AI Governance Framework

    Establish responsible AI practices and governance structures.

    • Ethical AI guidelines
    • Data privacy compliance
    • Risk management protocols

    For example: Ensuring AI-generated content is reviewed before publishing, and customer data stays within approved tools.

    Technology Selection

    Navigate the AI landscape and select the right tools for your needs.

    • Vendor evaluation
    • Build vs buy analysis
    • Integration assessment

    For example: Should you buy an off-the-shelf personalisation platform like Nosto, or build custom AI recommendations tailored to your business?

    Marketing Use Cases

    Real World Examples for Marketing Teams

    See how AI can transform your daily marketing activities

    Product Description Writing

    Instead of spending hours writing product descriptions, AI can generate compelling copy for hundreds of SKUs in minutes - maintaining your brand voice while highlighting key features and benefits.

    "We reduced product description time from 2 hours per product to 10 minutes"

    Email Campaign Personalisation

    Move beyond "Hi {first_name}" - AI can create genuinely personalised email content based on purchase history, browsing behaviour, and customer preferences at scale.

    "Our email open rates increased by 34% with AI-personalised subject lines"

    Social Media Content Creation

    Generate a month's worth of social posts in an afternoon. AI can adapt your core messaging across platforms, suggest hashtags, and even recommend optimal posting times.

    "We now maintain a consistent 3-posts-per-day schedule without hiring extra staff"

    Customer Review Analysis

    Stop manually reading through hundreds of reviews. AI can analyse customer feedback at scale, identifying trends, sentiment patterns, and product improvement opportunities.

    "We spotted a packaging issue from review analysis before it became a major complaint"

    Ad Copy Testing at Scale

    Generate dozens of ad copy variations instantly for A/B testing. AI can help you explore angles you wouldn't have thought of, while learning what resonates with your audience.

    "We test 10x more ad variations now, and our CPA dropped by 22%"

    SEO Content Optimisation

    AI can analyse your existing content, identify keyword opportunities, suggest improvements for search rankings, and help create content that both search engines and customers love.

    "Our organic traffic grew 45% after AI-optimised our top 50 category pages"

    Our Strategic Process

    A structured approach to AI readiness and strategy development

    1

    Discovery

    Understand your business objectives, challenges and current capabilities

    2

    Assessment

    Evaluate technology, data, processes and organisational readiness

    3

    Strategy Design

    Develop a comprehensive roadmap with prioritised initiatives

    4

    Execution Planning

    Create detailed implementation plans with clear next steps

    What You'll Receive

    Comprehensive deliverables that give you clarity and confidence for your AI journey.

    AI Readiness Report - Detailed assessment of your current state and gaps
    Strategic Roadmap - Phased implementation plan with clear milestones
    Business Case - ROI projections and investment requirements
    Technology Recommendations - Vendor and tool recommendations
    Quick Wins Identification - Immediate opportunities for AI value

    AI Readiness Pillars

    Data
    Quality & Infrastructure
    Technology
    Platform & Tools
    People
    Skills & Culture
    Process
    Operations & Governance

    Start Your AI Journey

    Our AI readiness assessment gives you the clarity and confidence to make informed decisions about AI investments for your eCommerce business.

    Ready to Assess Your AI Readiness?

    Start your AI transformation with a comprehensive assessment and strategic roadmap.

    Frequently Asked Questions

    Common questions about AI readiness and strategy

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