Deploy is Now a Registered Google CSS Partner

We are excited to announce that Deploy is now a registered Google CSS (Comparison Shopping Service) Partner. This is a significant milestone in our journey to becoming a serious player in the PPC and Google Shopping space, and it brings real, tangible benefits to our merchants.

What is a Google CSS Partner?

Google CSS Partners are approved Comparison Shopping Services that can submit product listings to Google Shopping on behalf of merchants. When merchants work with a CSS Partner rather than going directly through Google Shopping (which operates its own CSS), they benefit from reduced auction costs on their product listing ads.

In practical terms, this means up to 20% savings on cost-per-click for Google Shopping campaigns.

What this means for our existing customers

For merchants already working with Deploy, this is great news. By switching your Google Shopping campaigns to run through our CSS partnership, you can immediately start benefiting from:

• Lower cost-per-click: The margin that Google typically takes is reduced, meaning your bids go further
• Same visibility: Your products appear in exactly the same places — Google Search, the Shopping tab, and across the Google Display Network
• No disruption: The transition is straightforward and doesn't affect your existing campaigns or product feeds
• More budget efficiency: Spend the same, get more clicks — or achieve the same results and save money

If you're already running Google Shopping campaigns, we'll be in touch to discuss how we can migrate your campaigns to benefit from our CSS partnership.

Welcoming new merchants to the program

We're actively looking to welcome more merchants into our CSS program. Whether you're already running Google Shopping campaigns elsewhere or considering starting, now is the perfect time to explore what Deploy can offer.

By partnering with us, you gain:

• Immediate savings: Benefit from reduced CPCs from day one
• Expert support: Our growing PPC team understands ecommerce and can help you get the most from your ad spend
• Integrated approach: We combine our CSS benefits with broader ecommerce expertise — from feed optimisation to conversion rate improvements on your store
• Transparent reporting: Clear visibility into your campaign performance and the savings you're achieving

A step forward for Deploy

Becoming a Google CSS Partner is part of our broader strategy to offer comprehensive ecommerce services. We've built our reputation on Magento development, ecommerce strategy, and technical excellence — and over the last 3 years we've been steadily expanding our capabilities in the performance marketing space.

Google Shopping is one of the most important channels for ecommerce merchants. It drives high-intent traffic, and when managed well, delivers strong return on ad spend. By becoming a CSS Partner, we can now offer our merchants a competitive advantage that directly impacts their bottom line.

This is just the beginning. We're committed to growing our PPC and Google Ads expertise, and our CSS partnership is a foundational part of that journey.

Ready to save on Google Shopping?

If you're interested in learning more about our CSS program and how it can benefit your business, we'd love to hear from you.

For existing customers, your account manager will be in touch with next steps. For new merchants looking to make the switch or start fresh, drop us a line at [email protected] or give us a call on 01782 710740.

Let's make your ad budget work harder.