Acme Whistles: 425% Transaction Growth
How our 12-year partnership with the inventors of the modern whistle transformed their digital presence from custom system to Magento 1, then Magento 2, delivering exceptional growth results.
About Acme Whistles
150 years of heritage - inventors of the modern whistle
Heritage & Innovation
The world's oldest whistle manufacturer, credited with inventing the modern-day whistle design.
Partnership Journey
Long-term partnership from in-house custom system through modern eCommerce transformation.
The Challenge
Over our 12-year partnership, we've guided Acme Whistles through multiple digital transformations, from their original in-house custom system to a modern eCommerce platform:
- Legacy in-house custom system limiting growth potential and requiring significant maintenance overhead
- Need for modern B2B functionality to serve wholesale customers effectively
- Required integration with critical business systems (Sage, Sales Fire, FeeFo)
- Platform modernisation needed to keep pace with evolving eCommerce standards
Our 12-Year Partnership Solution
From custom system to Magento 1, then Magento 2, with comprehensive B2B functionality and seamless integrations
Magento Open Source Platform
Modern, scalable eCommerce platform providing flexibility and performance for B2B operations
Advanced B2B Ordering
Sophisticated B2B functionality enabling efficient wholesale customer management and ordering
Sage Integration
Seamless integration with Sage accounting system for streamlined financial operations
Sales Fire Integration
Connected sales management system for enhanced customer relationship management
FeeFo Integration
Customer review and feedback system integration for reputation management
Essential + Technical Support
Comprehensive ongoing support covering both essential maintenance and technical development
Implementation Process
Structured approach from discovery to launch
Discovery
Detailed requirements, wireframes, prototypes and B2B functionality specifications
Design
Detailed mockups for mobile and desktop, approved designs ready for build
Development
Magento 2 integration, custom functionality and backend development
Migration
Customer data migration and 3rd party system integrations
Testing
End-to-end testing ensuring seamless order processes and functionality
Measurable Impact
Dramatic improvements across all key business metrics
Conversion Rate
Total Transactions
Revenue Growth
B2B Functionality
System Integration
Support Coverage
We’ve worked with Deploy for over 12 years now and have completed our 2 major website development projects. As with the first project, the team at Deploy have been fantastic to work with. It was well-managed, communication was great throughout and we Deploy have played a major role in suggestions for improvement across the site. We continue to see the positive impact on key metrics with each iteration and update.
