Allens of Kingsbury: Complete eCommerce Transformation
How we rescued a struggling Magento store from poor support, prevented a platform migration and drove record-breaking sales through comprehensive technical and marketing expertise.
About Allens of Kingsbury
Understanding the business behind the transformation
Business Profile
Technical Setup
Critical Upgrade Requirement
When Allens came to us, their Magento installation was running on an outdated version, creating potential security risks and performance limitations. Our first priority was performing a comprehensive platform upgrade to bring them onto the latest Magento Open Source release line, ensuring security, performance and access to modern features.
The Challenge
When Allens of Kingsbury approached us in June 2023, they were frustrated with their current support agency and seriously considering abandoning Magento for Shopify:
- Poor technical support from a larger agency
- Slow response times and unresolved issues
- Limited marketing presence and strategy
- Manual processes affecting efficiency
- Ready to give up on Magento entirely
They decided to give Magento one last chance with a different partner. Two years later, they're still going strong and have broken all sales records.
Smooth Handover from Previous Agency
Allens of Kingsbury came to us from another agency. We specialise in taking over projects mid-stream, ensuring zero disruption to business operations.
Zero Downtime
Complete transition with no interruption to site operations or customer experience
Rapid Onboarding
Comprehensive audit and immediate improvements within first week of partnership
Proven Process
Experienced in agency transitions - we know exactly how to take over projects successfully
Our Agency Takeover Process
What We Did:
- Comprehensive technical audit
- Communicated directly with the previous agency to aid the transfer
- Immediate improvement in support response times
- Documentation of all existing systems and processes
Why Choose Us for Transitions:
- Extensive experience with agency handovers
- Professional approach to previous agency relationships
- Transparent communication throughout transition
- Immediate value demonstration and quick wins
Our Journey Together
From technical rescue to full marketing partnership
Moved support from larger agency to Deploy. Immediate improvement in response times and technical expertise gave Magento one last chance.
5 months after technical services began, Allens started utilising our marketing team for comprehensive digital strategy.
Complete takeover of SEO, PPC, Email Marketing and Campaign Strategy. Integrated Linnworks and implemented new POS system with partners.
Achieved record sales, we then broke that record again. Strong UK sales with expanding international presence across ROW markets.
Complete eCommerce Partnership
From technical support to full marketing strategy - everything under one roof
Technical Support & Development
Immediate improvement in response times and technical expertise, giving Magento one last chance to prove itself
SEO Optimisation
Complete search engine optimisation strategy driving organic growth and visibility
PPC Campaign Management
Strategic paid advertising campaigns maximising ROI and driving qualified traffic
Email Marketing
Sophisticated email campaigns and automation driving customer retention and repeat sales
Campaign Strategy & Planning
Comprehensive marketing strategy and campaign planning for sustained growth
Linnworks Integration
Seamless inventory management and order processing through Linnworks integration
Transformation Results
Complete business transformation across all key areas
Revenue Growth
Orders Placed
New Customer Acquisition
Support Response Times
Platform Stability
Integration Status
Technical Integrations
Streamlined operations through strategic system integrations
Linnworks Integration
Complete inventory management and order processing automation for seamless multichannel operations.
POS System Implementation
New point-of-sale system implemented through trusted partners for unified online and offline operations.
Deploy's analysis and strategy work was extremely detailed. Since taking ownership of implementing that strategy and we're seeing demonstrable results
