Case Luggage: 43% Order Growth
How we transformed a luxury luggage brand's online presence with 43% order growth, faster load times and 100% uptime, giving the team peace of mind and confidence for the future.
About Case Luggage
A century of heritage in luxury travel goods
Business Profile
One of the oldest luggage stores in the world, established nearly a century ago.
Locations & Heritage
Evolution from flagship Piccadilly store to owning the largest travel goods concession in the world at Harrods.
Part 1 | The Challenge
We inherited a well-maintained site, however several key challenges were preventing the business from reaching its full potential in the competitive online luggage market:
- Support ROI concerns - site was maintained but not progressing with new features, functionality and UX improvements
- Periodic downtime instances, particularly painful during crucial trading periods and peak seasons
- Poor technical store performance metrics affecting conversion rates and user experience
- Lack of online visibility - competitors performing better in key areas where Case Luggage had real strengths
Smooth Handover via Agency Referral
Case Luggage came to us through a referral from a larger agency where the customer no longer fit their ideal customer profile. We inherited a project in excellent condition and maintain a strong ongoing relationship with the referring agency.
Quality Foundation
Inherited a well-maintained project from a professional agency, providing an excellent starting point
Perfect Fit
Case Luggage's requirements aligned perfectly with our expertise and ideal customer profile
Strong Relationships
Maintained positive relationships with the referring agency, demonstrating industry collaboration
Our Agency Takeover Process
What We Did:
- Comprehensive technical audit within 48 hours
- Seamless access transfer from previous agency
- Immediate improvement in support response times
- Documentation of all existing systems and processes
The Result:
- Zero disruption to business operations
- Immediate access to dedicated support team
- Continued development without any delays
- Peace of mind for the Case Luggage team
Part 1 | Our Solution
We implemented a strategic approach focusing on stable support, platform optimisation and enhanced visibility to unlock Case Luggage's full potential:
- Moved to Essential Support providing fixed-fee comfort for maintenance, allowing progression with features using technical support
- Migrated from Adobe Commerce Cloud Starter to Magento Open Source as they weren't benefiting from premium features
- Deployed to Corefinity hosting environment for instant performance improvement and stability
- Implemented comprehensive SEO strategy targeting brand-related search phrases for quality traffic with purchase intent
- Enhanced security hardening and 24/7 security monitoring
Detailed Results
Comprehensive improvements across all key performance indicators
Overall Revenue
Overall Orders
Organic Search Orders
Organic Sessions
Page Load Times
Site Uptime
Part 2 | AI Enhancement Focus
Building on our successful foundation with Case Luggage, we're now implementing cutting-edge AI solutions to further optimise customer experience, search functionality, and business intelligence.
Smart Product Discovery
Implementing AI-powered search/merchandising and recommendation engines to help customers find the perfect luggage based on their travel needs and preferences.
Intelligent Customer Support
Deploying AI chatbots and automated support systems to provide instant assistance with product questions and travel recommendations.
AI Implementation Roadmap
Phase 1
AI-powered search optimisation and product recommendations
Phase 2
Intelligent chatbot integration and automated customer support
Phase 3
Predictive analytics and inventory optimisation using AI
Ready to see how AI can transform your eCommerce business?
Discover AI SolutionsGEO: Generative Engine Optimisation
Beyond traditional SEO, we're implementing Generative Engine Optimisation (GEO) to ensure Case Luggage appears prominently in AI-powered search results from ChatGPT, Claude, Bard/Gemini, and other generative AI systems.
Why GEO Matters for Case Luggage
As customers increasingly use AI assistants to research travel gear and luggage recommendations, traditional SEO isn't enough. GEO ensures your brand is the first choice when AI systems answer.
- "What's the best website to buy tumi luggage from in the UK?"
- "Which luggage store has the largest selection of premium brands in London?"
- "Best place to buy a samonsite Spinner Suitcase from in the UK online"
GEO Impact Preview
Content Optimisation
Structuring content to be easily understood and cited by AI systems:
- •Clear, authoritative product descriptions
- •FAQ sections optimised for AI queries
- •Expert travel advice and guides
- •Heritage and credibility markers
Authority Building
Establishing Case Luggage as the definitive source for:
- •Luxury luggage expertise
- •100-year heritage and craftsmanship
- •Travel industry partnerships
- •Customer testimonials and reviews
Citation Strategy
Ensuring AI systems consistently cite Case Luggage:
- •Schema markup optimisation
- •Knowledge graph enhancement
- •Brand mention tracking
- •Fact verification systems
GEO Implementation Strategy for Case Luggage
Current Focus Areas:
- Optimising product pages for AI understanding
- Creating comprehensive brand story content
- Building authoritative travel guides
- Implementing structured data markup
- Monitoring AI search result performance
Target Outcomes:
- Featured in 80%+ of luxury luggage AI recommendations
- Brand authority for heritage luggage queries
- Increased referral traffic from AI-powered searches
- Higher conversion rates from AI-qualified traffic
- Competitive advantage in emerging search landscape
The Future of Search is Generative
With over 50% of consumers expected to use AI assistants for shopping research by the end of 2025, GEO isn't just an advantage, it's essential for staying competitive in the luxury luggage market.
Partnering with Deploy eCommerce was the best decision we made for our online store. Their team not only fixed our site issues but also made it faster and more secure. We’re thrilled with the results and highly recommend their services to anyone struggling with Magento.
