Case Luggage: 43% Order Growth
How we transformed a luxury luggage brand's online presence with 43% order growth, faster load times and 100% uptime, giving the team peace of mind and confidence for the future.
About Case Luggage
A century of heritage in luxury travel goods
Business Profile
One of the oldest luggage stores in the world, established nearly a century ago.
Locations & Heritage
Evolution from flagship Piccadilly store to owning the largest travel goods concession in the world at Harrods.
The Challenge
We inherited a well-maintained site, however several key challenges were preventing the business from reaching its full potential in the competitive online luggage market:
- Support ROI concerns - site was maintained but not progressing with new features, functionality and UX improvements
- Periodic downtime instances, particularly painful during crucial trading periods and peak seasons
- Poor technical store performance metrics affecting conversion rates and user experience
- Lack of online visibility - competitors performing better in key areas where Case Luggage had real strengths
Smooth Handover via Agency Referral
Case Luggage came to us through a referral from a larger agency where the customer no longer fit their ideal customer profile. We inherited a project in excellent condition and maintain a strong ongoing relationship with the referring agency.
Quality Foundation
Inherited a well-maintained project from a professional agency, providing an excellent starting point
Perfect Fit
Case Luggage's requirements aligned perfectly with our expertise and ideal customer profile
Strong Relationships
Maintained positive relationships with the referring agency, demonstrating industry collaboration
Our Agency Takeover Process
What We Did:
- Comprehensive technical audit within 48 hours
- Seamless access transfer from previous agency
- Immediate improvement in support response times
- Documentation of all existing systems and processes
The Result:
- Zero disruption to business operations
- Immediate access to dedicated support team
- Continued development without any delays
- Peace of mind for the Case Luggage team
Our Solution
We implemented a strategic approach focusing on stable support, platform optimisation and enhanced visibility to unlock Case Luggage's full potential:
- Moved to Essential Support providing fixed-fee comfort for maintenance, allowing progression with features using technical support
- Migrated from Adobe Commerce Cloud Starter to Magento Open Source as they weren't benefiting from premium features
- Deployed to Corefinity hosting environment for instant performance improvement and stability
- Implemented comprehensive SEO strategy targeting brand-related search phrases for quality traffic with purchase intent
- Enhanced security hardening and 24/7 security monitoring
Detailed Results
Comprehensive improvements across all key performance indicators
Overall Revenue
Overall Orders
Organic Search Orders
Organic Sessions
Page Load Times
Site Uptime
Partnering with Deploy eCommerce was the best decision we made for our online store. Their team not only fixed our site issues but also made it faster and more secure. We’re thrilled with the results and highly recommend their services to anyone struggling with Magento.
