Elstead Lighting: Zero Downtime Achievement
How we transformed a global lighting manufacturer's web presence from multiple failing WordPress/WooCommerce sites to 4 stores on 1 Magento Installation with zero downtime since launch.
The Challenge
Elstead Lighting was struggling with a failing WooCommerce store that was severely limiting their business growth and operational efficiency:
- Frequent website downtime affecting customer experience
- Unable to manage multiple lighting brands effectively
- Platform limitations preventing business expansion
- No capability for future B2B requirements
- Poor performance affecting search rankings and sales
Our Magento Solution
A robust, scalable platform designed for growth and future B2B expansion
Multibrand Architecture
Scalable platform architecture supporting multiple lighting brands with centralised management and brand-specific storefronts
Product Catalog Management
Advanced product management system handling complex lighting specifications, variants and technical documentation
Performance Optimisation
High-performance Magento platform optimised for fast loading times and excellent user experience
B2B Foundation
Platform built with B2B capabilities in mind, ready for future implementation of trade customer features
Mobile Responsive
Fully responsive design ensuring optimal experience across all devices and screen sizes
SEO Optimised
Built-in SEO optimisation to improve search engine visibility and organic traffic growth
Migration Process
Our structured approach ensured seamless transition with minimal disruption
Platform Audit
Comprehensive analysis of existing WooCommerce setup and data architecture
Architecture Design
Designing multibrand Magento architecture with B2B scalability in mind
Data Migration
Seamless migration of products, customers and order history to new platform
Launch & Optimise
Go-live with performance optimisation and post-launch essential support
Custom Integrations & Features
Bespoke solutions tailored to Elstead Lighting's unique business requirements
Google Docs Integration
Seamless integration with Google Docs to manage and synchronise product data across all 4 Magento stores.
- Automated product data synchronisation
- Real-time updates across all stores
- Streamlined content management workflow
Internal System Integration
Custom-built integration connecting Magento with Elstead's internal inventory and pricing systems.
- Real-time inventory management
- Automated pricing updates
- Seamless ERP connectivity
B2B Trade Store
Dedicated B2B portal with advanced trade functionality for wholesale customers and distributors.
- Trade-specific pricing structures
- Bulk ordering capabilities
- Customer-specific catalogues
Automated PDF Generator
Bespoke PDF specification sheet creator generating three different document types controlled within Magento.
- Detailed Spec: Complete technical specifications
- Family Spec: Product family overviews
- Base Spec: Essential product information
Advanced Pricing & Geographic Controls
Geographic Pricing
Price restrictions and variations based on customer geographical location
Customer-Specific Pricing
Tailored pricing structures for different customer types and regions
Transformation Results
Measurable improvements across all key business metrics
Architecture
B2B Functionality
Performance
Future B2B Development
The new Magento platform provides the perfect foundation for Elstead Lighting's next phase of growth - B2B functionality:
- Trade customer portal with exclusive pricing
- Bulk ordering and quick order functionality
- Credit account management and payment terms
- Custom catalogs and tiered pricing structures
- Integration with trade accounting systems
Phase 2: B2B Portal
Planned for Q4 2025