Golfposer: 450% Revenue Growth
How our 11-year partnership with the leading golf fashion retailer evolved from custom Ch-ching platform to Magento 1, then Magento Commerce Cloud, delivering exceptional growth results.
About Golfposer
Leading golf fashion retailer with global reach
Business Profile
Leading golf fashion retailer specialising in premium golf apparel and accessories.
Platform Evolution
Long-term evolution from custom platform to enterprise Magento Commerce Cloud solution.
The Challenge
Despite years of success on Magento 1, Golfposer needed to evolve their platform to meet growing business demands and provide a superior customer experience:
- Outdated and unsupported platform limiting growth potential and creating security concerns
- Wanted to enrich the user experience with engaging content throughout the customer journey
- Needed stable foundations to support ambitious business growth plans and international expansion
11-Year Partnership Journey
From custom platform to enterprise Magento Commerce Cloud
Custom Ch-ching Platform
Started relationship with Golfposer on their custom Ch-ching platform, providing ongoing support and development.
Migration to Magento 1
Successfully migrated from custom Ch-ching platform to Magento 1, providing excellent value and return on investment.
Migration to M2, Adobe Commerce Cloud
Upgraded to Magento Commerce Cloud from Open Source, delivering enterprise-level functionality and exceptional growth results.
Key Integrations
Powerful integrations enabling global commerce and logistics
Global-E Integration
International currency, tax and import duties management
- Automatic currency conversion
- Tax calculation by region
- Import duty management
- Localised checkout experience
UPS Direct Integration
Custom integration specifically for the US market
- Real-time shipping rates
- Package tracking
- Custom labeling
- US market optimisation
Custom Built Features
Bespoke functionality designed to enhance customer experience and operational efficiency
Create 'The Look'
Interactive feature helping customers style complete outfits
Increased average order value through outfit bundling
The Players
A discoverable section showcasing featured golf players and the outfits they wear on the course
Helped as inspiration for customers, driving engagement and sales
Reward Points System
Customer loyalty program with points for purchases and actions
Enhanced customer retention and repeat purchases
Custom Shipping Labels
Branded shipping labels printed directly from the system
Professional brand presentation and streamlined fulfillment
Pick/Pack Labels
Custom warehouse labels to streamline picking operations
Improved warehouse efficiency and order accuracy
Streamlined RMA System
Simplified returns management process for customers and staff
Better customer experience and reduced processing time
Services Provided
Comprehensive support throughout the 11-year partnership
Magento Custom Project Build
Full platform development and customisation from initial migration through to Commerce Cloud implementation
Essential Support
Ongoing maintenance, updates and support ensuring platform stability and performance optimisation
Technical Support
Advanced technical support including custom feature development and complex integration implementations
I’ve worked closely with the Deploy team for several years now and we’ve had some pretty ambitious targets to drive towards along the way. I’m pleased to say that we’ve regularly exceeded our performance targets and Deploy has played its part in us hitting those targets. We’ve got a great working relationship with a long-term road map to work to together. We’re looking forward to continuing our partnership with them.
