Songbird Naturals: Hyva Performance Boost
How we migrated a UK natural products company selling New Zealand products from an outdated Luma-based theme to lightning-fast Hyva, transforming Core Web Vitals and Google Page Speed scores.
About Songbird Naturals
From New Zealand roots to UK natural products leader
Company Origins
Grew out of Tui Trading, bringing natural New Zealand products to the UK market.
Business Model
Dual business model serving both direct consumers and trade customers with specialised pricing.
The Challenge
When we inherited the Songbird Naturals project from another agency, we found a site struggling with fundamental performance issues that were impacting their growth. Although they have a strong brand presence in the UK and a very loyal customer base, the outdated Luma-based theme was holding them back.
- Outdated design inherited from previous agency hampering brand perception and user experience
- Failing Core Web Vitals creating poor user experience and search ranking issues
- Low Google Page Speed scores significantly impacting performance and conversions
- Legacy Luma-based theme limitations preventing modern performance optimisations
Our Solution
We implemented a strategic migration from the legacy Luma-based theme to the high-performance Hyva theme, addressing all core performance issues while maintaining or improving critical business functionality:
- Complete migration from Luma-based theme to modern Hyva framework for superior performance
- Dramatically improved Core Web Vitals scores meeting Google's performance standards
- Enhanced Google Page Speed scores for better SEO and user experience
- Massively improved B2B functionality including trade pricing and bulk purchasing capabilities
- Modern, responsive design reflecting the brand's natural and sustainable values
Visual Transformation
From outdated Luma theme to modern Hyva design
Issues with legacy design:
- Dated Luma based header, feeling disjointed from brand
- Complex navigation structure wrapping on 2 lines
- Poor Core Web Vitals
- Legacy Luma framework limitations
Hyva transformation benefits:
- Custom design fitting in with brand
- Streamlined navigation
- Excellent Core Web Vitals scores
- Modern Hyva performance framework
Complete Visual & Performance Transformation
The migration from Luma to Hyva delivered not just improved performance metrics, but a completely refreshed user experience that better represents Songbird Naturals' commitment to quality natural products and professional service.
Key Redesign Features
Custom enhancements that transformed the user experience and functionality
New Improved Drop-down Menu
Complete redesign of the navigation system with an intuitive drop-down menu structure that makes finding products faster and easier for both B2C customers and B2B trade partners.
Key Improvements:
- Streamlined category navigation
- Improved mobile responsiveness
- Faster product discovery
- Better visual hierarchy
Visual Ingredients on Product Pages
Transformed the product detail pages by replacing lengthy text lists with engaging visual ingredient displays. Customers can now see ingredients with images and icons, making natural products more appealing and trustworthy.
Enhanced Experience:
- Visual ingredient presentation with icons/images
- Better product understanding for customers
- Increased trust through transparency
- Mobile-optimized ingredient display
Rethought Bundled Products
Complete reimagining of how bundled products are presented and managed. The new system makes it easier for customers to understand product combinations while providing better inventory management for the business.
Bundle Benefits:
- Clear bundle pricing and savings display
- Improved product combination logic
- Better inventory management
- Enhanced customer understanding
Comprehensive UX Enhancement
These redesign features work together to create a seamless, modern shopping experience that reflects Songbird Naturals' commitment to quality and transparency while improving both B2C and B2B functionality.
Project Timeline
Fast-track delivery focused on minimal disruption and maximum impact
Discovery & Analysis
Comprehensive audit of existing store, B2B requirements analysis and migration strategy
Prototypes and Artwork
Design prototypes and artwork creation reflecting brand values
Hyva Theme Implementation
Custom Hyva theme development with modern design, responsive layout and optimised performance
Testing & Launch
Comprehensive testing, performance optimisation and smooth live deployment
Page Speed Transformation
From failing Core Web Vitals to excellent performance scores
Core Web Vitals Assessment: Passed ✅
After Hyva migration - all metrics in the green
Google Page Speed (Desktop)
Google Page Speed (Mobile)
Core Web Vitals
Our experience of Deploy, who helped us design and then changeover from our previous website version to the Hyva version was very positive. We want to express our appreciation of their work on it, which was professional and quick and showed an understanding of what was required. Their approach was pro-active and they come up with suggestions that were in most cases pretty spot on and these show an understanding of Magento that we don’t have. This new iteration of our website is now working fast and smoothly and the metrics are looking good.
Alex was patient with our ignorance when it came to understanding how the back end works and indeed the different concepts involved, which are often a little opaque to the lay person who is not initiated into the arcane science of websites. Deploy were approachable to work with and willing to help sort out problems not only with Hyva but general issues with Magento. Their understanding of Magento is top notch.
The process was hassle – free and any issues that arose were dealt with as they became obvious. The project was delivered within the time frame discussed and a new payment method was also added to the website at the same time (Mollie). This was also a smooth process and is now working well.
Well done Deploy!
