Timberlink: Complete B2B Solution
How we transformed Timberlink's trade operations with a comprehensive B2B eCommerce solution featuring trade pricing, bulk discounting and seamless stock system integration.
About Timberlink
Leading trade supplier of building materials and timber products
Business Profile
Specialist supplier to builders, contractors and construction professionals.
Product Categories
Comprehensive range of professional-grade building supplies.
The Challenge
Timberlink's traditional trade sales process was limiting growth and creating operational inefficiencies:
- Manual pricing calculations for trade customers causing delays
- Time-consuming trade customer registration and verification process
- No online bulk ordering with automatic volume discounts
- Disconnected stock system requiring manual order processing
- Limited visibility for trade customers on pricing and availability
Before Our Solution
After Our Solution
Our B2B Solution
We implemented a comprehensive B2B eCommerce solution using our Quick Start B2B package, customised for the building supplies industry:
- Automated trade pricing system with customer-specific discounts
- Streamlined trade registration with approval workflow
- Custom bulk buy discounting with specialised product display pages
- Seamless integration with existing stock and order management systems
- Self-service trade portal with real-time pricing and availability
Key Features Delivered
Comprehensive B2B functionality tailored for the building supplies industry
Trade Pricing System
Automated customer-specific pricing with trade discounts, tiered pricing structures and real-time calculation of volume discounts based on order quantities.
Key Benefits:
- Instant trade pricing calculations
- Customer-specific discount structures
- Reduction in manual pricing enquiries
Trade Registration Workflow
Streamlined approval process for trade customers with document verification, credit checks and account setup, reducing onboarding time from days to hours.
Key Benefits:
- Faster customer onboarding
- Automated document verification
- Instant account activation for approved customers
Bulk Buy Discounting
Custom product display pages featuring dynamic bulk pricing tables, quantity break discounts and live pricing updates as customers adjust quantities.
Key Benefits:
- Increase in average order value
- Clear volume pricing visibility
- Encourages bulk purchasing
Results & Business Impact
Measurable improvements across all key business metrics
Operational Improvements
Before Implementation:
- Manual pricing calculations taking hours
- 5+ day trade customer registration process
- Manual order entry and processing
- Limited bulk ordering visibility
After Implementation:
- Instant automated pricing calculations
- Same-day trade approvals
- Fully automated order processing
- Clear bulk pricing visibility
Location-based Targeting
Many products are large and heavy, so it’s most efficient to focus on deliveries within a 100‑mile radius of Timberlink’s location using their own vehicles. We paired this with on‑site validation and targeted advertising to drive qualified traffic.
100‑mile Delivery Radius
Orders are prioritised within a 100‑mile catchment to optimise cost and service levels, fulfilled on Timberlink’s own vehicles for reliability and care with oversized items.
Delivery Checker Popup
First‑time visitors see a delivery area checker that confirms availability based on their location, setting expectations up‑front and improving conversion for eligible customers.
Regional PPC Campaigns
We run geo‑targeted PPC campaigns focused on priority regions and radius‑based audiences, aligning ad spend with the serviceable area to maximise qualified traffic and ROAS.
Technical Integrations
Seamless connectivity with existing business systems
Stock Management System
Real-time inventory synchronisation
Order Management
Automated order processing
Trade Customer Database
Customer verification system
Pricing Engine
Dynamic pricing calculations
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