Triton Showers: 6 Week Project Rescue
How we rescued a stalled 18-month Magento project in just 6 weeks, then evolved it into a Commerce Cloud platform serving three distinct user demographics over 6+ years of partnership.
Three Distinct User Demographics
As the leading UK shower manufacturer's brand site, we serve multiple audiences
B2C End Consumers
Homeowners purchasing showers for personal use
Key Needs:
- Product information
- Purchase options
- Warranty registration
Installers
Professional tradespeople installing shower systems
Key Needs:
- Technical specifications
- Installation guides
- Trade pricing
Specifiers
Architects and designers specifying shower solutions
Key Needs:
- Detailed specifications
- CAD files
- Project support
Initial Rescue Project
From 18 months of stalled development to successful launch in 6 weeks
The Challenge
Triton Showers, the leading UK shower manufacturer, came to us with a severely stalled Magento project that had been failing for over 18 months:
Multiple missed deadlines and mounting frustration
Critical business systems not connected
Costs spiraling with no end in sight
Internal stakeholders losing faith in the project
Initial Plan: We were originally lined up to provide support after the already installed agency completed the project. However, after a further 3 months with little progress, we were asked to take over completely.
6 Week Transformation
From stalled to successful launch
Our Solution
We conducted a comprehensive project audit and delivered a complete rescue in just 6 weeks:
Identified all issues and created clear resolution roadmap
Fixed fundamental platform problems
Enhanced user experience across all demographics
Connected manufacturing and distribution systems
Project Recovery Results
Project Recovery Time
Critical Bugs
System Integrations
Upgrade to Commerce Cloud & Ongoing Support
6+ years of continuous partnership, platform evolution and direct-to-consumer growth
Platform Evolution Journey
Since the successful Go-Live, we have continued to support Triton Showers for over 6 years, migrating the project from Open Source to Commerce Cloud and helping them grow their direct sales channel.
Platform Migration
Magento Open Source → Commerce Cloud
Channel Growth
Direct-to-consumer expansion
Ongoing Support
6+ years of partnership
Key Features Developed
Custom enhancements that transformed the user experience and functionality
Shower Guarantee Registration System
Comprehensive warranty registration system allowing customers to register their shower purchases
Benefits:
- Automated warranty tracking
- Customer service integration
- Digital guarantee certificates
Supply and Fit Service
Professional installation booking system connecting customers with certified installers
Benefits:
- Certified installer network
- Booking management system
- Customer communication tools
Shower Replacement Service
Streamlined replacement service for existing shower customers seeking upgrades
Benefits:
- Product compatibility checking
- Upgrade recommendations
- Professional installation coordination
Comprehensive UX Enhancement
These redesign features work together to create a seamless, modern shopping experience that reflects Triton Showers' commitment to quality and transparency while improving both B2C and B2B functionality.
System Integrations
Eagle ERP
Customised ERP system integration
Customer Services CRM
Customer relationship management platform
Shower Guarantees
Warranty management system
Growing the Direct Sales Channel
Strategic focus on expanding Triton Showers' direct-to-consumer presence and reducing reliance on traditional retail channels
Complete B2B to D2C Transformation
We have been part of Triton Showers' complete journey from being B2B only to successfully introducing and growing their direct-to-consumer channel:
Carefully managed the introduction of D2C to avoid frustrating existing retail partners
Built D2C channel from nothing to become one of the top 5 sales revenue channels/accounts for the business
Helped transform how the business views their online web presence, now thought of highly within the organisation
D2C channel provides exceptional profit margins compared to traditional retail channels
D2C Success Metrics
D2C-Focused Platform Features
Consumer Journey
Optimised user experience for homeowners purchasing direct
Warranty Direct
Direct warranty registration and support system
Installation Service
End-to-end service from purchase to professional installation
Replacement Program
Direct-to-consumer shower replacement and upgrade service
We couldn’t be more pleased with the guys at Deploy. They came up with some great ideas and the implemenation of them was superb. Communication was great throughout, which was real breath of fresh air for us. We’ve seen excellent growth of the online channel and we’re already working on some fantastic initiatives for the store, so our customers can continue to get an even better online experience.
