Paid Advertising

    PPC Management

    Google Ads and shopping campaign management that delivers measurable results. Expert PPC optimisation for maximum ROI and qualified traffic.

    400% ROAS Average
    Buyer Intent Traffic

    Trusted by industry leaders and certified partners

    Adobe Solution Partner Bronze
    Google Partners
    Hyva Silver Partner

    PPC Campaign Services

    Complete PPC management across all major platforms and campaign types

    Google Ads

    Search and display campaigns optimised for eCommerce conversion

    • Search campaigns
    • Display advertising
    • Performance Max (PMAX)
    • Local
    • Remarketing campaigns

    Shopping Campaigns

    Product listing ads that showcase your inventory directly in search results

    • Google Shopping setup
    • Product feed optimisation
    • Merchant Center management

    Facebook & Instagram

    Social media advertising campaigns targeting your ideal customers

    • Facebook Ads management
    • Instagram advertising
    • Audience targeting

    Microsoft Ads

    Bing search campaigns with less competition and lower costs for quality traffic

    • Bing search campaigns
    • LinkedIn demographic targeting
    • Lower cost alternatives

    Google Search Ads

    Capture high-intent customers actively searching for your products with strategically optimised Google Search campaigns that drive qualified traffic and conversions.

    Keyword Research & Strategy: In-depth analysis to identify high-converting, cost-effective keywords for your products
    Ad Copy Optimisation: Compelling ad headlines and descriptions that improve click-through rates and quality scores
    Landing Page Alignment: Ensure ad messaging matches landing page content for improved conversion rates
    Bid Management: Automated and manual bid strategies to maximize ROI while controlling costs

    Search Campaign Performance

    4.8%
    Average CTR
    350%
    ROAS
    2.8%
    Conversion Rate
    35%
    Lower CPC

    Campaign Types:

    Brand awareness campaigns
    Product-specific search ads
    Competitor targeting
    Dynamic search ads

    Shopping Campaign Results

    450%
    ROAS
    85%
    Impression Share
    3.2%
    Conversion Rate
    40%
    Cost Reduction

    Shopping Features:

    Product feed optimisation
    Smart Shopping campaigns
    Performance Max integration
    Local inventory ads

    Google Shopping Ads

    Showcase your products directly in Google search results with visually appealing Shopping ads that drive high-converting traffic from users ready to purchase.

    Merchant Center Setup: Complete Google Merchant Center configuration and product feed optimisation
    Product Data Optimisation: Enhanced product titles, descriptions and images for maximum visibility
    Campaign Structure: Strategic campaign organisation by product categories, margins and performance
    Competitive Pricing: Monitor competitor pricing and adjust bids for optimal positioning

    Meta Ads (Facebook & Instagram)

    Reach your ideal customers on Facebook and Instagram with visually engaging ads that build brand awareness, drive traffic and increase conversions through precise audience targeting.

    Audience Targeting: Advanced demographic, interest and behavioral targeting to reach your ideal customers
    Creative Development: High-converting ad creatives including images, videos and carousel formats
    Retargeting Campaigns: Re-engage website visitors and past customers with personalized offers
    Lookalike Audiences: Expand reach by targeting users similar to your best customers

    Meta Ads Performance

    280%
    ROAS
    2.1%
    CTR
    1.8%
    Conversion Rate
    £2.80
    Average CPC

    Campaign Objectives:

    Brand awareness & reach
    Traffic & engagement
    Conversions & sales
    Retargeting & retention

    Microsoft Ads Performance

    320%
    ROAS
    3.8%
    CTR
    2.5%
    Conversion Rate
    25%
    Lower CPC vs Google

    Platform Benefits:

    Higher quality traffic
    Less competition
    Older demographic reach
    Better B2B targeting

    Microsoft Ads (Bing)

    Reach a valuable, often overlooked audience on Bing and Microsoft's network. With less competition and higher-intent users, Microsoft Ads often delivers superior ROI at lower costs.

    Unique Audience: Access to 63+ million searchers not reached by Google, including high-value demographics
    Lower Competition: Typically 25-30% lower cost-per-click than Google Ads with comparable conversion rates
    Enhanced Demographics: Superior demographic and device targeting options for precise audience reach
    LinkedIn Integration: Access to professional demographic data for enhanced B2B targeting capabilities

    Ready to Scale Your PPC Results?

    Get profitable PPC campaigns that drive qualified traffic and maximize your advertising ROI.

    PPC Strategy & Direction

    Strategic planning and ongoing optimisation that aligns your PPC campaigns with business objectives for maximum ROI and sustainable growth.

    Strategic Planning

    Comprehensive competitor analysis
    Market opportunity assessment
    Budget allocation strategy
    KPI definition and tracking

    Campaign Optimisation

    Continuous performance monitoring
    A/B testing implementation
    Bid strategy refinement
    Landing page optimisation

    ROI Maximisation

    Revenue attribution modeling
    Customer lifetime value analysis
    Cross-platform campaign integration
    Seasonal strategy planning

    Our Strategic PPC Process

    1

    Discovery & Audit

    Comprehensive analysis of current performance and market opportunities

    2

    Strategy Development

    Custom PPC strategy aligned with your business goals and budget

    3

    Implementation

    Launch optimised campaigns across chosen platforms with proper tracking

    4

    Optimise & Scale

    Continuous optimisation and strategic scaling for maximum ROI

    Maximize Your PPC ROI

    Our data-driven approach ensures every pound spent delivers maximum return

    400%
    Average ROAS
    50%
    Lower Cost Per Click
    250%
    Conversion Rate Increase
    90
    Days to Full Optimisation

    Frequently Asked Questions

    Everything you need to know about our PPC management services

    Ready to maximize your advertising ROI?

    Get in Touch

    Ready to Get Started?

    Tell us about your ppc management needs and we'll get back to you within 24 hours.

    Prefer to Talk?

    Call Us Directly
    01782 710740
    Quick Response Promise

    We'll review your inquiry and get back to you within 3 business hours with next steps and recommendations.