eCommerce Strategy

Deploy's strategy approach is built on real-world experience from scaling businesses from £1M to £30M in revenue. We don't just theorise about growth - we implement proven frameworks based on actual client successes. Our strategies combine technical platform expertise with comprehensive marketing execution, ensuring every recommendation can be properly implemented and measured. We focus on sustainable, scalable growth rather than quick fixes.

Timeline varies by complexity and current state, but most clients see initial improvements within 4-8 weeks. Our quick wins include conversion rate optimisation, improved site performance and enhanced customer journey mapping. More substantial growth typically emerges after 3-6 months as SEO gains momentum, email automation matures and paid campaigns optimise. Long-term strategic initiatives like market expansion or new product lines develop over 6-12 months.

Unlike traditional consultancies, Deploy provides both strategic planning and full implementation. We believe strategy without execution is just expensive documentation. Our team includes Magento developers, SEO specialists, PPC experts, email marketers and conversion optimisation professionals. This means every strategic recommendation comes with clear implementation plans and the team to execute them effectively.

Our strategy development includes comprehensive business analysis, competitive research, customer journey mapping, technical platform audit, marketing channel evaluation and revenue forecasting. We analyse your current performance across all channels, identify growth opportunities and create detailed roadmaps with prioritised initiatives. You'll receive strategic documentation, implementation timelines, resource requirements and expected ROI projections for each recommendation.

We measure success through clear KPIs aligned with your business objectives: revenue growth, customer acquisition cost, lifetime value, conversion rates and ROI by channel. Our reporting includes monthly strategy reviews, performance dashboards and quarterly strategic assessments. We track leading indicators like traffic quality, engagement metrics and funnel performance to predict future results and adjust tactics accordingly.

Yes, we've successfully guided clients through international expansion across Europe, North America and rest-of-world markets. Our multi-market strategies cover currency management, localisation, international SEO, market-specific customer behaviour, logistics planning and compliance requirements. We help you prioritise markets based on opportunity size, competition and resource requirements for sustainable international growth.

Deploy works across diverse industries including fashion, home & garden, automotive, health & wellness, B2B manufacturing and specialty retail. Our strategic frameworks adapt to industry-specific challenges like seasonality, regulation, customer behaviour patterns and competitive dynamics. We bring cross-industry insights while respecting the unique requirements of your market sector.

Strategy engagements are customised based on business complexity and objectives. Initial strategy development typically ranges from £5,000-£10,000 depending on scope. Ongoing strategic support starts at £2,500/month for quarterly reviews and tactical guidance. Full strategic partnership including implementation starts at £7,500/month. We provide detailed proposals with clear deliverables and success metrics before any engagement begins.

We're flexible in our approach. Deploy can work alongside your existing team to provide strategic oversight and fill capability gaps, or we can serve as your comprehensive growth partner handling all digital activities. Many clients start with strategic consulting and gradually transition more services to Deploy as they see results. We focus on what's best for your business growth, not territorial competition with other agencies.

Strategy development projects typically require 3-6 month commitments to properly analyse, plan and begin implementation. Ongoing strategic support has a 12-month minimum to allow sufficient time for initiatives to mature and generate measurable results. We believe meaningful strategic change requires time and consistency - quick fixes rarely create sustainable growth in competitive eCommerce markets.