Acme Whistles

With a proud 150 years history of leading the whistle manufacture industry, ACME Whistles has been a name long associated with unrivalled innovation and quality. Their new website needed to have the exact same attributes.


Increase in Conversion


Increase in Transactions


Increase in Online Revenue

In line with its constant innovation, ACME needed a website that needed to offer customers a better way to tell its brand story to customers as one of the UK’s oldest businesses. And commercially, the goal was to up online sales volumes by promoting their array of market-leading products easily and quickly. 

We completed revamped the store, enhancing the overall site structure and created immersive end-to-end designs, especially focusing on adding logic and simplicity to the buying process.

And to ensure business efficiency, we conducted a thorough integration with Sage to seamlessly pass order information to the business for fulfilment purposes.


Opensource, Magento 2, B2C, B2B, Sage 200 Integration


The ACME team was keen to ensure that the company provided its ever-broadening spectrum of customers with a smooth, compelling, appropriate and contemporary online experience. Acme products have subtle but important differences so, for the general public, the experience needed to be informative, easy to navigate, fluent across all devices, and ultimately provide a smooth route to purchase. And around this buying experience, the rich history and brand story needed to be conveyed.

B2B had long been a staple part of the ACME business model and with more and more businesses heading online to purchase, it was important to offer business customers an appropriate experience. And by bringing this online, the end-to-end order processing and fulfilment process would need to be reviewed too.


Beginning the project management process with a thorough discovery phase, we were able to create a detailed picture of the project requirements. We produced wireframes, prototypes and detailed technical explanations of the proposed new site layout, its functionality and how it would integrate into the wider business. Specifically, we detailed how the new site would present for B2B customers, with clever use of customer groups, advanced VAT functionality and a product selection process and account area that met a commercial buying style. We also presented our suggestions for efficient integration with the company accounts platform, meaning vital time could be saved during the order management process internally.

The design phase consisted of detailed mocks up of key pages and features across both mobile and desktop and once approved, we were able to build the front end in line with agreed designs.

We then began back end phase of the project integrating with Magento 2 and developing the necessary custom functionality. What remained was to migrate all customer data as specified and undertake all 3rd party integrations

Finally, we carried out a thorough testing phase to ensure all features and functions worked and ensure that the various types of orders a customer could place went through the whole process from start to finish seamlessly.


The site was launched in line with the 150th year celebration, receiving an immediate positive response from customers, which is reflected in user stats and other vital metrics ACME tracked. ACME have already experienced:


Increase in Conversion


Increase in Transactions


Increase in Revenue

We’ve worked with Deploy for over 7 years now and this is the 2nd major website development project we’ve worked on together. Once again, it was well-managed, communication was great throughout and we Deploy have played a major role in suggestions for improvement across the site. We’re already seeing the positive impact on key metrics so overall we’re really happy.

Ben McFarlane

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