Golfposer are the market-leading online golf fashion retailer, providing an unrivalled customer experience for the fashion-conscious golfer. Golfposer is the online go-to destination, trusted by customers to provide them with contemporary styles and latest styles from the most prestigious brands.
Background
Golfposer had been enjoying a steady improvement in website performance and approached Deploy when it was time to push on to the next level and take advantage of the great work the Golfposer team had earned.
It was critical to focus on a golf fashion user experience that would demonstrate Golfposers’ deep knowledge and passion for the game, much like that of the customer. It was critical to create a content-rich destination for golfers to learn about the latest fashion trends on the course and as a natural progression, be able to buy easily. And as Golfposer had worked hard to create a loyal customer base, it was important to ensure Golfposer could continue to earn that customer loyalty.
Due to this, migrating data would be an important part of any new site too.
Process
We brainstormed with the Golfposer team on how to intersperse great content into the user experience, without distracting from the ultimate aim of driving the ecommerce metrics forward.
Features like ‘Player Profiles’ ‘Lookbook’ and an eMag, gave us the opportunity to house really informative and immersive content that fed directly into a seamless buying experience. We also created an outfit builder that enhanced the customer experience and gave a virtual changing room experience. We also incorporated a loyalty points program to really drive brand loyalty further.
We thoroughly reviewed the existing site structure and planned a data migration process that would allow the new site to seamlessly pick up from where the old site left off, albeit with much-enhanced user experience. This minimised customer account disruption and saw customers pick up from where they left off.
Results
Since launch, the site has gone from strength to strength smashing performance targets leading to tremendous growth for the Golfposer brand and recognition as the true market leader in golf fashion. Golfposer have worked with Deploy for a number of years with a constant evolution of the user experience, constantly pushing the boundaries in their field.
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Increase in Revenue0
% Increase in conversion0
% Increase in order valueI’ve worked closely with the Deploy team for a number of years now and we’ve had some pretty ambitious targets to drive towards along the way. I’m pleased to say that we’ve regularly exceeded our performance targets, and Deploy have played their part in us hitting those targets. We’ve got a great working relationship with a long term road map to work to together. We’re looking forward to continuing our partnership with them.
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